So this is where the magic happens - other than in the kitchen ofc. 

We take some info about your furry friend’s age, breed, activity level, weight, lifestyle and food preferences. 

Some maths stuff happens in the servers and based on that, you get a custom meal plan for your cat. 

You’ll get recommendations on how many Blink meals they’ll need and recipes that they’ll love. 

But it doesn’t stop there. You have full control over the box. Personalise it by swapping meals, editing amounts and delivery frequency.